Where the runway meets the street
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Lacoste L!VE is a kind of enthusiastic, trampoline owning, scamp of a younger brother to the mainline. We’re told 2 Lacoste products are sold worldwide every second, unsurprising when you realise how many products bare the crocodile stamp, from home-wares to fragrance. This Spring/Summer 2012 collection is said to be heavily influenced by 90’s things, American things and things related to Jacques Cousteau. What this amounts to is slim, colourful garments aimed towards a younger audience with print polos and oversized logos thrown into the mix.

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