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A new entry from Bell & Ross, the Vintage WWI Heure Sautante might be one of the coolest watches we’ve seen in a long time, in bulk because it looks so little like a watch. Available in Pink Rose and Platinum—each with its own distinct design and features on the face—these look a lot more like steampunk barometers or perhaps dadaist eye charts than actual time pieces.

Again, that is awesome from where we sit. The very notion of wearing a watch has been called into question by the prevalence of phones that can keep perfect time among 3,000 other things, so now seems like a perfect opportunity to get frisky with the notion of what a watch needs to (and can) look like. You can dig into the specs on these lovelies over at World Tempus.

More looks in our gallery…

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