Where form meets function

Designer Dave Spengeler had a great idea and launched the Hipster Branding Tumblr. Basically the idea is to bring logos of famous brands back to life, using currently hip icons, fonts and design elements. Anchors, mustaches, Helvetica, big Xs are all in there and aside from the new logos for Nivea, Coca-Cola, Heinz, Apple, IKEA and others not looking bad, we believe that Spengeler is actually being ironic and is making fun of the current state of design in some regard.

Take a look at some logos that he redesigned after the jump.

What To Read Next