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Complex Magazine is celebrating its 10th Anniversary next month and has of course a special issue in the pipeline for the occasion. You can see that Justin Bieber’s management is desperately trying to make the young star look more mature. A first attempt we have seen in the recent V Magazine cover story, where Bieber had been outfitted with high fashion and it all just looked a little ridiculous and forced. Compared to that we certainly prefer Complex’s take. The star gets beat up for the cover shoot, which was produced by photographer Tony Kelly. Complex editor Joe La Puma follows Bieber from France to Miami and gets a glimpse into the life of the star. So, do you think Complex has done a better job at giving Bieber a more grown up image?

You can read the cover story here.

More pictures from the shoot and a behind the scenes video follow after the jump.

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