Brilliant fucking idea, for those who appreciate and love American breakfast cereals. While the concept of mixing and matching cereals with extras is not new, this may be the first time I have seen it available through an online customizer and mail order. allows for us all to get involved. You can even customize and save your recipe.

Simply choose a “base” cereal (Honey Oats is the obvious choice) and then choose some extras to make it all yours: choose fruits, nuts, seeds and even “wacky stuff” like yogurt covered raisins. But the be all, end all of “wacky” cereal additions has to be Peeps. Respect to anyone who adds those soft, sticky, marshmellow-like concoctions to their Cerealize order.

Cereal is good anytime of day or night. Try it.

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