Where the runway meets the street

Today we take a first look at new Swedish brand Common. Headed by Saif Bakir and Emma Hedlund, who have studied at London College of Fashion and Central Saint Martins in London. Previously the two have worked for Wooyoungmi and Kanye West in Paris before moving back to Malmö to start Common last year.

Bakir describes Common as a mix of “London edge, Paris chic and Scandinavian minimalism”. We believe that sums up the direction pretty well. From sharp cuts to bold colors and prints you find a lot of interesting details in the first collection of the young brand, which debuts with its Fall/Winter 2012 line later this year.

Check out the full collection lookbook after the jump.

(Via Hemma)

What To Read Next