From the ground up

Two of Nike Inc.’s brands, Jordan and Converse, will be uniting for a special collaboration in April. Today, Nike has provided some insight into the project:

Thirty years ago, we got a glimpse of things to come. Wearing Converse kicks, a skinny freshman named Mike Jordan sunk a game-winning jumper in New Orleans to seal a national championship for North Carolina. Moving forward, the number 23 would forever carry high expectations as a symbol of greatness on the court.  Jordan Brand is celebrating the 30th Anniversary of Michael Jordan’s historic game winning shot by hosting a special online auction with product inspired by that magical night.

A limited number, 23 to be exact, of special packs will be auctioned off on April 2nd with proceeds going to benefit charity. Stay tuned for more information.

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