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This week Beyoncé has launched her personal Tumblr Page and with it gives her fans a nice behind the scenes look at her personal life and her life with Jay-Z. The singer regularly presents images from her private life, going on vacation, hanging out with friends and more.

It is interesting seeing stars build out their direct communication with fans. Twitter was until now the primary way of directly communicating with fans and Tumblr seems to be the next layer.

Apparently Beyoncé launched the Tumblr page to celebrate her anniversary with Jay-Z. Entitled ‘I Am’, you can check it out here.

Some of our favorite pictures from the new Tumblr page follow after the jump.

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