From the ground up

Reefer madness will official reach its yearly fever pitch today, having already hit 4:20pm on the east coast just minutes ago. To celebrate the cannabis themed holiday, we’ve rounded up 10 different products, songs and videos that hit the web today from some of the brands and musicians we cover here on Highsnobiety. Below we have a video from HUF, Skate Mental and Kristina Rose celebrating their water pipe and 4/20 pack of apparel. Happy 420.

Continue reading for all 10 4/20 themed products, songs and videos.

Diamond Supply Co. has teamed up with Jet Lifer Curren$y once again to bring you a limited footwear and apparel collaboration capsule in honor of 4/20.”

“You’re looking at the 4/20 “SMOKE ADAM.” Limited edition of 200, split up between The Hundreds flagships only: THLA, THSF, THSM, and THNY. Available nowhere else! No two are the same…”

MellowHigh (Hodgy Beats and Domo Genesis) “Go” (Prod. by Thelonious Martin) MP3

Tanaya Henry’s 4/20 t-shirt is available here.

“Them Floss boys are back to reclaim the throne once more with Jubilation 2.0, featuring remixes from Lunice, JWLS and Sich Mang, and the brand new burner “Rollup.” Grab it 5/8 on Fool’s Gold.”

Complex rounds up the 15 Hottest Stoner Girls in Movies and TV..

“Support the Sweet Leaf, Get that Mighty Healthy Horticulture tee.”

A special 4/20 message from Snoop Dogg..

Of course there’s also the Pure x Crooks & Castles pipe set we showed earlier in the week as well.

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