Where the runway meets the street

Our good friends at Cool Hunting visited the Oakland, CA workshop of Roy Denim to get an inside view into his working day and the machines that allow him to create his exceptional denim garments. The video premiered last week at the 99% Conference. Well worth a viewing.

“Roy Denim is actually just one man, Roy Slaper, whose obsession with making jeans has driven his small business into the conciseness of denim heads everywhere. In our video we learn about Roy’s machine driven approach in creating his jeans, the birth of his business and how his obsessive attention to detail results in some of the toughest, nicest looking denim around.”

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