Where the runway meets the street

A film by Jonas Lindström, set in London, Once You Come Close is a project for Italian label Costume National. We follow a young man as he wanders East London, story given by a poetic monologue voiceover discussing ideas around beauty and self-perception.

“People say beauty is symmetry. That numbers define aesthetics. Beauty is not a mathematical problem. And if it was – what would be the solution? An army of lookalikes? The desire to belong leads to uniformity. To be an average beauty means living a contradiction.”

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