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We come across some great pictures of the premiere of Cruel Summer, the artistic short film that Kanye West produced over the last couple of months. Yesterday was the official opening of the 7 screen experience and today and tomorrow there will be public viewings of the film, so if you are around, make sure to drop by.

For the premiere lots of friends and family of Kanye passed by, including of course Kim Kardashian, Jay-Z, Theophilus London, Mr. Zanotti and others.

Photography: Caitlin Cronenberg for The Moment

Further images follow after the jump.

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