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Whether you’re looking to attract a librarian, find yourself hanging out in the stationary cupboard for suspicious amounts of time or just enjoy holding a notebook under your nostrils on public transport, this is the scent for you. Paper Passion, a unisex fragrance, is a joint effort between Wallpaper*, Steidl Books and master perfumer Geza Schoen. These people have joined forces to bottle the smell of BOOKS.

“You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity.”

Buy the smell of paper here.

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