Where the runway meets the street

After the recent video lookbook, we were eagerly awaiting the full lookbook of the new Summer 2012 10.Deep Collection. It looks great. Fantastic patterns, good styles – just an overall strong offering from the New York brand. It is not like they did not deliver in previous seasons, but they definitely stepped up their game for Summer 2012.

The funny part is, at the moment streetwear and fashion are getting extremely close to each other. Some might say, this is not streetwear anymore, we argue this is 100% streetwear and it is the high fashion brands that are getting into this arena. It will be interesting to see, if a brand like 10.Deep can also attract customers from the high fashion market, the same way Givenchy gets former streetwear customers at the moment.

Check out the full lookbook in the gallery and hopefully you are as excited as we are!

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