Where the runway meets the street

The new Autumn/Winter 2012-13 campaign takes inspiration from Fritz Lang’s classic silent film Metropolis.

Shot by Willy Vanderperre, the ads present three group compositions against a patchwork of various wooden surfaces, evoking a contemporary behind-the-scenes feel.

Architectural, yet loose and make-shift, the imagery continues to communicate adidas Sport Style Creative Director Dirk Schönberger’s high-fashion perspective, which combines precision tailoring with a sport attitude.

It is this contrast which is expressed through mixing stillness with dynamic moments, illustrating the fusion of tailoring and sportswear which is at the core of the collection.

The video extends this idea into graphic moving footage, further carving out a distinct tonality for SLVR. Designed for life on the move, adidas SLVR continues its stride forward.

Creative Direction: Pietsch Lim / PL STUDIO
Photography / Video Direction: Willy Vanderperre
Styling: Jay Massacret
Hair Stylist: Anthony Turner
Make-Up: Lucia Pica
Models: Lara Mullen / Oui Management, Carlos Peters / L’Homme de Nathalie, Yannick Mantele / TIAD

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