Style
Where the runway meets the street
12 more

ASOS and PUMA invited select media to SOHO House in Berlin this week for the first preview of their collaborative ASOS BLACK x PUMA collection – coming September 25, 2012.

The new collection, designed by John Mooney,  offers well tailored garments and very competing price points. Those looking to ASOS BLACK x PUMA will find geometric inspirations throughout the line of garments on t-shirts, technical jackets, and tailored shirting. It is a fashion collection surprisingly hidden branding – pulls and zips feature only the “x” connecting the two names, for instance. Choice backpacks and accessories keep the geo theme running.

Photographer, Jamie Morgan worked a series of portraits for new ASOS BLACK x PUMA collection. We share them on the following page.

Above Photography: Selectism

What To Read Next