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A man of many talents, The Hundreds’ Bobby Hundreds gets behind the lens as he shoots this lookbook for the brand’s Fall 2012 collection. Slated to drop on August 2nd, we get a look at some key pieces from the apparel, footwear and accessories offered as part of the collection.

Check out some insight from Bobby below:

Apocalypse now. As the end of days approaches, The Hundreds explores the idea of a catastrophic grand finale that absorbs the entire Fall 2012 collection of apparel, shoes and accessories. Leading up to the final blowout, the colors dim, the raw crisp edges are washed and ground down to a heavily distressed presentation. The hues are fading to black, as the modern interpretation of Streetwear is deconstructed and takes a final bow into oblivion. And again, we experiment with all-over patterns, a call back to obvious Streetwear stylings, but expressed through camouflages and Native American prints. The curtain call draws up connotations of a primal breakdown, a military order and a digital unraveling, and that’s what you’ll find across both of our camo packages, Dip-Dye range and Mesa line.

It’s the end of the world as we know it…

Check for the new collection at TH flagship stores and dealers globally.

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