saint laurent logo and packaging a first look

The entire fashion world was talking about the name change of the Yves Saint Laurent ready to wear collection with Hedi Slimane coming on board. The designer wanted a fresh start and decided to rename the line into Saint Laurent.

Today we see for the first time the logo and packaging of the new Saint Laurent line, which quite expected takes a minimal and subtle route, just like we are used to see from Slimane.

We cannot wait to see where he is taking the prestigious fashion house and will of course keep you posted.

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I am the founder of I started the blog right out of college in 2005 and I am still as passionate and involved as I was on the first day. While I do not write as much anymore, you will still find the occasional article on the site wi...

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