Where the runway meets the street
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The Fall 2012 collection from California-based Primitive consists of new graphic tees, hats, fleece, skate decks and accessories. For the lookbook, photographer Herman Jimenez documented Primitive crew P-Rod, T-Puds, Shay Maria and others in chill mode as they took advantage of the great outdoors while wearing pieces from the collection. Available as of Saturday.


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