Today SHOWstudio launched the new Fashion Fetish film featuring model Lily Donaldson. As you can imagine the clip turned out both unique and very sexy.

Alongside the 2012 SHOWstudio Shop exhibition Selling Sex, SHOWstudio launches a unique project under the provocative title Fashion Fetish. Created entirely by women working in fashion – including Ruth Hogben, Daphne Guinness, Liberty Ross, Rei Nadel, Asia Argento, Aimee Mullins and Dasha Zhukova ofGarage magazine – these fashion films, performances and multi-media pieces make a comment on the fusion of fashion with fetish, a contentious and provocative subject. Each piece will be accompanied by an essay by a female writer, each written in ‘response’ to a specific film. One piece will be released each week for the duration of theSelling Sex exhibition, and beyond.

Watch it now here above.

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