From the ground up

On September 21, adidas Originals will celebrate the tenth anniversary of their iconic Originals store in New York’s SoHo neighborhood. To commemorate the milestone, adidas Originals will release a limited edition 10th anniversary collection which will include products across some of adidas’ best selling categories – footwear, watches and apparel. Specifically, there will be a re-release of a classic sneaker – the Rivalry Lo. The NY Rivalry Lo will drop on September 21 at the adidas Originals store in SoHo and will retail for $130 and is limited to 150 pieces.

More surprises and special products for the occasion will be unveiled as we get closer to September 21, 2012.

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