Where the runway meets the street

For this anticipated capsule collection, Norse Projects has aligned with their retail friends, Goodhood, for the shop’s 5th anniversary. The two tied together each item from the release with a dotilistic motif and monochromatic tones running throughout, helping to sustain a clean unassuming aesthetic.

Click through the collection in the gallery above, and hit the jump for more details.

Elka Parka:

A standout item in this release, the Elka Parka is constructed from PVC and conserves a familiar military inspired design. Mixing a zipped front with snap closures, a drawcord hood, adjustable cuffs and breathable lining, the Elka exemplifies versatility and durability alongside an updated design for this special collaborative effort.


Building on the style of a classic work coat with contemporary accents, sturdy construction and a keen level of detail are emphasized for this garment. Side compartments and a single breast pocket highlight functionality while a continuation on the dotilist theme comes as a welcome addition.


Presented on a black mock-up, this inclusion contributes a casual element to the collection. Bearing cheeky typography in white and a regular fit, a small dual-branded label has been added also. The shirt expresses a cynical witticism making reference to the shared climates of London and Copenhagen.

5 Panel:

Rounding out the polkadot theme is a clean 5 Panel hat crafted in the USA. Constructed from cotton twill with a nylon strap, dual-branding is featured once again with a black/white colorway.

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