Where the runway meets the street

Following on from their video short ‘Stuck‘, Prada take us into a weird vision of the future as imagined in the 1960s, with art direction from AMO and Visual FX by April. Described as a “dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies,” beautifully dressed characters meet in strange surrounds involved “in oblique and possibly deviant power dynamics.” Inventive stuff from the Italian label.

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