From the ground up

Today we come across a new advertising by The Hundreds for their footwear collection. Entitled ‘Just Do You.’, the Los Angeles streetwear brands shows once again what it is best at – communication. Their blog and communication has played an integral role in their growth over the years and continues to do so today.

The ad read the following:

“Our shoes don’t have swooshes or stripes. They aren’t backed by millions of dollars in research and development, wear tested by olympic athletes in state-of-the-art facilities. Famous pros don’t skate in them. Our shoes don’t fetch 500% mark-ups on Ebay. Kids don’t commit violent acts over them. Kanye West does not endorse our shoes.

But who cares?”

What a great ad and once again a proof of the fantastic communication of the brand. Well done The Hundreds!

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