Where the runway meets the street
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The Moss Lookbook of their Fall/Winter 2012 Collection was entierly shot with the iPhone 5 using Instagram. The concept was to create a shoot that was a departure from most streetwear lookbooks these days, “…which we feel have become overly styled and too glossy in recent years. We felt that Instagram + iPhone was a great medium for this, since it’s more in touch with our fan base and what average streetwear fans use to document their own lives while hanging out.” Featuring the brands buddies Heems and Dap from ‘Das Racist‘, the lookbook shows the new collection shot at some favourite spots around Brooklyn.

Check the complete lookbook online at

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