From the PBS Off Book documentary series we present ‘The Effect of Color’ chapter.

Color is one of the fundamental elements of our existence, and defines our world in such deep ways that its effects are nearly imperceptible. It intersects the worlds of art, psychology, culture, and more, creating meaning and influencing behavior every step of the way. Most fascinating are the choices we make, both subconsciously and consciously, to use color to impact each other and reflect our internal states. Whether in the micro-sense with the choice of an article of clothing, or the macro-sense where cultures on the whole embrace color trends at the scale of decades, color is a signifier of our motives and deepest feelings.

The short documentary features among others Thomas Bosket, Parsons the New School for Design, Leslie Harrington, Color Association, Doty Horn, Fashion Institute of Technology and Mr GIF.

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