Where the runway meets the street
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We take a visual stroll through the process of selecting and producing a one-of-a-kind pair of 3×1 Jeans – as constructed inside their SoHo New York City shop. Founder Scott Morrison, has been in the denim business for some time. 3×1 is his latest venture and one that takes denim to new personalized levels. Almost all aspects of the jeans can be customized to the individual wearer. We’re share more on the 3×1 denim experience but for now, enjoy this walkthrough some of the steps in the process.

Photography: Robert Wunsch/

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