In order to challenge Pandora, Apple is seeking licensing deals that allow more flexibility for listeners since Pandora currently relies on a “compulsory license” that limits it’s listeners. Apple is also pushing for earlier access to new releases.
Greenfield went on to add, “If Apple offers a radio product, it will be far superior to anything else on the market. They’re seeking direct licenses to avoid all the restrictions that come with a compulsory license.”
What are your thoughts on Apple’s latest move? Could you see yourself dropping Pandora for Apple’s streaming-radio play?