From the ground up
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Born and raised in Japan, Losers have taken a classic sneaker silhouette and paired it off with premium materials and contemporary and traditional Japanese design. Taking hints from the toe straps of traditional edo period footwear Losers have created their trademark V-shaped design on the toe box, add this to the traditional 48 Browns and 100 Grays colour schemes they’ve employed and you’ve got the basis of their second range.

Friday the 16th of November marks the official release of the second Losers collection, and to celebrate the Japanese brand have teamed up with Melbourne shop Up There for the official Australian launch party. At the event you’ll be able to meet artist and designer of the Losers range, Sneakerwolf, and view and purchase from the entire range of footwear, plus select artwork.

To further celebrate this launch, Losers and Up There Store are offering up 10 pairs of shoes for our readers!

To enter to win: Visit our Facebook page and check out the Losers gallery. Whoever comments with their size on one of the photos as well as liking Up There, Losers and Highsnobiety on Facebook will go into the draw to win one or multiples of the shoes they’ve commented on.

The winners will be drawn on launch day: November 16th.

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