Vanity Fair, in partnership with Cadillac, the Mark Morris Dance Group, and BAM (Brooklyn Academy of Music), presents “Art in the Streets 2012,” a commission by artist, Barry McGee, who delivered a mural, “Untitled 2012,” on an exterior wall of the Mark Morris Dance Center in Brooklyn, New York. McGee, with guidance from Cadillac worked in core tenets of the brand – uniquely American, bold creativity that surpasses expectation, and daring ingenuity that breaks all boundaries – while developing the mural. McGee’s work and installation is featured in six-page custom advertising portfolio in the December issue of Vanity Fair. Photographer Jason Schmidt worked the campaign images which focus on how art can move people.
This is not the first time both Vanity Fair and Cadillac supported the arts in this manner. Last year, the two brands partnered and worked with artists Shepard Fairey, Retna, and Kenny Scharf on three murals for the West Hollywood Public Library in Los Angeles. The campaign was captured by photographer, David LaChapelle in a similar eight-page custom portfolio for Vanity Fair.
Find Barry McGee’s work for “Art in the Streets 2012” in the December 2012 issue of Vanity Fair. Visit Art in the Streets for more images and a behind-the-scenes video at the making of the mural.
Vanity Fair and Cadillac are also sponsoring an “Art in the Streets” Instagram contest, which runs through December 6. Entrants can photograph inspiring street art and upload it to their Instagram feed with the hashtag #vfstreetart for a chance to win a trip to New York to see McGee’s mural.