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10 Deep presents the new collection with the Lookbook for the Holiday Season. It features the usual cast of friends of the label and introduces The Underachievers to the family. Titled ‘Touch of Evil’ and designed with the rising darkness of winter in mind, the Holiday Collection is dark in both its visual theme and its design content. The idea can be seen overtly in the use of black dip-dyeing on garments like the Big Script Hoody and the Waterside Buttondown, as well as in graphics culled from art history’s darker side on the 1%er Tee and the Renaissance colorway of the Gold Standard cap. There are new silhouettes like the Mustafa Sweat, new denim washes and new camouflages in non-traditional colors and pattern mixes.

10 Deep’s Holiday 2012 Collection is now available at their webshop.

Check the full Lookbook in our gallery above.

Words by Georgia Reeve
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