Where the runway meets the street

In4mation is pleased to announce the upcoming release of their Holiday 2012 Collection. Inspired by old world prophecies, secret societies, and ancient predictions, the line will be available at all In4mation storefronts, online, and brand retailers beginning on Wednesday, December 20th.

“We looked to things like the ancient Egyptians, the Anunnaki, the Mayans, and the Illuminati to help build the foundation of the line,” says In4mation art and design director, Keith Kanagusuku. “2012 is an important year for a lot of these organizations and civilizations and we tried to weave that into this final line of the year. It’s easy to lose yourself looking into history and theories behind a lot of these sects, but it really helps the creative process along when you have so many different historical elements to play on. We’re all really proud of how it came it and think that people who follow the brand are really gonna be into it.”

The Holiday 2012 Collection Lookbook was shot by famed photographer Matt McGinley on the streets of East Coast.

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