SHOWstudio presents a new short film by Matthew Williams featuring the new Hood By Air Spring/Summer 2013 Collection. Featuring three models, entirely dressed in the new HBA line, music and interesting graphic backdrops have been used to set the mood for this rather innovative collection presentation.

“SHOWstudio is proud to release HOOD BY AIR, a new film by Matthew Williams that shows off the latest looks from the label. Hood by Air founder and designer Shayne Oliver’s Spring/Summer 2013 collection confidently challenges the conventions of menswear by incorporating unique styling choices from Tom Guinness. These include crop tops, kilts and accentuated torsos, whilst maintaining a dropped waist and oversized component typically prevalent in American streetwear. These aesthetic choices have been expressively communicated by Williams through a raw, juxtaposed video composition. Visuals of blasting machine guns and transitioning expressions of anger and joy encourage the viewer to question the familiar intersections between war, sports, guns and clothing in popular culture.”

Watch the film now here above.

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