The world’s No. 1 beverage company, Coca Cola, is joining-in on the discussion of obesity. Coca-Cola’s new ad, which is set to air during the most watched shows on CNN, FOX News, and MSNBC, will acknowledge that their beverages contribute to weight gain. However, the spot also makes the point that obesity is the result of too many calories of any kind, and that over the years, Coke has been selling drinks with fewer calories.

Watch the ad above and let us know your thoughts down in the c-section.

Brian Farmer is Highsnobiety's Managing Editor and is based in New York City.

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