From the ground up

New for 2013, Reebok will introduce an exciting and unique collaboration with the Keith Haring Foundation that will bring the late artist’s bold graffiti-influenced artwork to signature Reebok Classic footwear.

The new collaboration is the latest in the brand’s popular Affili’Art program, which has produced collections with the likes of Jean-Michel Basquiat and Ryan McGinness and sees Reebok Classic working with Haring’s well-known icons – the antic Everyman, Barking Dog and Radiant Baby – and for the first time, a range of interpretations of unique paintings and drawings, to present a collection that fuses fashion and art and embodies the individuality of this remarkable artist.

The distinctive collection features much-loved Reebok Classic silhouettes – the Classic Leather, Classic Leather Mid, NPC II, Workout Plus and Freestyle – that were first introduced during the 1980s, around the same time as some of Haring’s most acclaimed work.

The Reebok x Haring range will preview with an exclusive event, in association with Bodega, in Boston on January 31st, 2013, and will subsequently be available in the best boutiques around the world from February 14th, 2013.

Stay tuned for an exclusive bespoke feature coming next week.

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