Nike Golf conveys the power of its VR_S Covert driver with a new advertisement that shows consumers hitting into the groups ahead. The whole purpose of the ad is to convey that each player just hit the drive of their life with the new VR_S Covert driver. It ends on a lighthearted note when players realize the group ahead is actually Nike Golf athlete Tiger Woods.

Watch the “Apologies” ad right now, below.

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