Where the runway meets the street

Last week we reported about the new collaboration between Coca-Cola and fashion designer Marc Jacobs for its Diet Coke brand. The designer was officially named creative director for the brand for 2013.

Today the first Marc Jacobs designed and branded Diet Coke cans were presented. Overall three cans have been presented now, with three bottles and campaigns to follow. The cans will arrive in 11 European markets next month.

What To Read Next