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A.P.C. are opening an exciting space within Dover Street Market London. It will be dedicated to launching special collaborations, and will also highlight the essence of A.P.C. the brand, starting with a showcase of denim on February 14th.

The denim showcase will see 10 pairs of A.P.C. Butler jeans personally customised by Jean Touitou, and will enable fans of A.P.C. denim to recycle their old jeans, allowing their pre-loved jeans to be given a second home by those who love a worn-in denim appearance.

An A.P.C. space will also open up at the Dover Street Market Ginza and the new Dover Street Market New York later this year.

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