Where the runway meets the street

G-Star has teamed up with Skrillex for their latest campaign titled ‘The Art of Raw’. For the campaign, a short animated video was created showcasing the denim manufacturing process. From cotton to yarn, from the dying process to weaving the warp and weft, each step is necessary in creating a distinctive denim fabric.

Check out the short video above featuring a track produced solely for the campaign from the Los Angeles musician. The collaborative product is set to hit select stores nationwide beginning March 15th.

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