Where the runway meets the street

G-Star has teamed up with Skrillex for their latest campaign titled ‘The Art of Raw’. For the campaign, a short animated video was created showcasing the denim manufacturing process. From cotton to yarn, from the dying process to weaving the warp and weft, each step is necessary in creating a distinctive denim fabric.

Check out the short video above featuring a track produced solely for the campaign from the Los Angeles musician. The collaborative product is set to hit select stores nationwide beginning March 15th.

Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

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