From the ground up

As part of the adidas Originals Consortium Spring/Summer 2013 Collection, the German sportswear brand has re-imagined the classic animal patterns and presents the Water Color Animal Print Pack.

The pack features the Matchplay, Strider and Tech Super models, each featuring hand painted animal patterns across the upper, while still keeping a clean look.

“Taking this to the next level, adidas has used a technique of painting on fabric by hand to create a design that looks wild cat-like from a distance, but up close is an amalgamation of watercolour splatters. The execution has been used on canvas for the Matchplay and Strider models, while the Tech Super model utilises a stretch mesh with the same effect. Although the prints are subdued in colour, they are certainly dynamic; additionally, all three shoes feature a dash of colour that pushes it to eye-catching limits.”

The sneaker pack is available from March 16 at No.6, London, No.74, Berlin and select Consortium partner boutiques.

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