Last year we reported several times about the exciting Instagram Socialmatic Camera concept by ADR Design. As with all concepts, one never knew whether or not the camera would actually see the light of day. With Instagram just crossing the 100 Million active user mark, being more popular than ever, and cameras also being among the most popular tech gadgets, the concept still makes very much sense and will for sure find its fans.

We are not surprised to find out today, that the camera will be produced under the Polaroid brand with a release planned for early 2014. The look and the functionality perfectly go in line with Polaroid. We will keep you posted about the release of the gadget.

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