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Whether or not it set out to do so, Instagram quickly became the go-to platform for foodies and people that seem to have no interests or hobbies outside of cats. Mercedes-Benz is aiming to change that with a digital photo installation that projects users’ images at an upcoming exhibition in Paris.

Of course not just any picture will be projected. Instead, the German car company is challenging participants to snap photos with the theme “the natural enemy of the average” in mind. In short anything unusual, provocative, intriguing, compelling, and inspirational is fair game.

The installation will run throughout the month of April and is open to participants all over the world. Upload your entry now at untamed-installation.com and get some ideas below.


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