Rumors had been floating around for a while now and today the Swedish brand finally confirmed, that superstar Beyoncé will be the face of the new H&M Summer 2013 Campaign. She will be featured in television and on billboard ads as part of the campaign, which will be called “Beyoncé as Mrs. Carter in H&M”. With the collection arriving in stores beginning of May 2013, you can expect for the campaign to launch in the very near future.

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