Rick Ross has just suffered a huge loss. The Maybach Music rapper has officially been dropped by Reebok. Ross has been taking a ton of heat for his song “U.O.E.N.O.” in which he raps, “Put Molly all in the champagne / She ain’t even know it / I took her home and I enjoy that / She ain’t even know it.” The lyrics have been perceived by many to be linked with date rape and/or sexual assault. “Reebok holds our partners to a high standard,” a rep from the brand told TMZ.

“We expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so.” The rep continued, “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

Brian Farmer is Highsnobiety's Managing Editor and is based in New York City.

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