From the ground up

Favorite photos from Instagram now can inform Nike Air Max designs through a new dynamic platform with Nike PHOTOiD. Nike PHOTOiD enables you to take the captured moments and commemorate them on your feet. Using a smartphone, tablet or desktop, an image can go from the digital to physical form in four easy steps.

Once a photo is selected, Nike PHOTOiD applies colors from the image to your favorite Air Max shoe — the Nike Air Max 1 iD, Nike Air Max 90 iD or Nike Air Max 95 iD — based on the available NIKEiD color palette for each shoe. Nike PHOTOiD launches with the Nike Air Max to offer the community a new way to make a sport icon personal and expressive. Nike PHOTOiD is available in the UK, U.S., France, Germany, Spain, Italy, Japan and China starting April 17. Create a design with Nike PHOTOiD.

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