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After having originally opened its Tokyo flagship store in Shibuya in 2009, Opening Ceremony has relocated and opened its new flagship store at 6-7-1-B Jingumae on Cat Street in Omotesando. The new store spreads over four floors and is an impressive 1,200 square meters big, presenting all Opening Ceremony collections, collaborations and other designer brands. Each floor is conceived thematically and features custom fixtures, high contrast, graphic elements, and an unconventional mix of materials reflective of Opening Ceremony’s irreverent and fun atmosphere. The themes include both pop and minimal art influences, such as Ben-Day-inspired graphics in green, pink, aquamarine, lavender and black applied to walls, floors and other surfaces. Painted wooden horses, ostriches and llamas are used as inventive displays cases for one zoologically-themed floor.

The new store debuts special exclusive product from Kenzo, Rodarte, John Derian, Toga Odds & Ends, Charles Anastase, Peter Jensen, Tripp, Pamela Love, House of Hackney, Joomi Lim, Shashi, Wear & Tear, Band of Outsiders, Hentsch Man and Mark McNairy New Amsterdam. To celebrate the new store, Opening Ceremony launched a special collaboration, Kiko Mizuhara for Opening Ceremony, with Japanese model and actress Mizuhara. The collaboration collection with Mizuhara includes women’s ready-to-wear, lingerie, swimwear, jewelry and accessories. Opening Ceremony collaborations with Chloë Sevigny, Yoko Ono, adidas Originals, DKNY and G.V.G.V. will be carried in the store as well, along with Opening Ceremony’s own ready-to-wear, footwear and accessories for women, men and children.

Take a tour of the new store in the above gallery.

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