Where form meets function

Users from all over the world were asked to take part on and upload their extraordinary views from their personal Instagram photo stream in sets of three. The idea behind this: the #Untamed Score showed how distinctive the style of the user’s photos was compared to those of others.

Mercedes-Benz collates these extraordinary views in “#Untamed,” a digital photo installation of a special kind and ‘Anything But Average.’ After the premier in Paris in April 2013, here and now the most outstanding photos are transported into an urban loft space, completely re-staged all white and neutral. A constant with endless individual perspectives in which the white is then revived by real world sceneries and imaginary space-expanding illusions, inspired by the users’ Instagram photos.

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