Tons of rumors about how iOS 7 could look like or should look like are already floating around. Apple’s senior vice president of Industrial Design, Jonathan Ive, has already given some hints as to where he wants to go with the new design.

Today we come across this beautiful iOS 7 concept video by SimplyZesty. Heavily inspired by Windows Phone, they took a more flat approach to the design of the operating system. We have to admit that definitely do like the clean look a lot.

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