Instagram Is was birthed out of Paul Tellefsen’s desire to see genuine and authentic emotion and community on Instagram. Simply put, it’s a documentary sharing the experiences of Instagram users, what Instagram is to them, and how it’s impacting their life and the community around them. “Instagram is so much bigger than an app or a grade on a project,” explains Tellefsen. “Instagram is changing the way we make and sustain relationships. It’s questioning the barrier between analog and digital. Instagram in and of itself is not a way of life, but the effects of Instagram has changed my life and countless others.”

Brian Farmer is Highsnobiety's Managing Editor and is based in New York City.

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