Where the runway meets the street
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The lookbook of SAM MC London features some selected styles of his Fall/Winter 2013 collection. The print-infused streetwear entitled ‘Sharp Teeth’ is inspired by the character Big Bad Wolf from fairytale Little Red Riding Hood. Sam McWilliams, the founder of SAM MC and head creative for the brand, previously worked at Givenchy. That explains why the loud Anglo-Asian graphics and designs are sort of ‘Givenchesque.’ To see where the collection is available head over to the website here.

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